As workloads change and IT evolves, customers need advanced and agile server technology they can rely on to give them the speed, capabilities, and security their business needs.
With the Dell EMC PowerEdge server portfolio, you can drive profitable growth in your business by promoting solutions from one of the world’s leading server providers and help deliver the end-to-end, flexible technology that customers crave as they innovate, adapt, and grow in today’s fast-moving and relentlessly competitive markets.
The much-anticipated launch of the next-generation PowerEdge and OpenManage portfolio sees all server models being refreshed in 2021 and the introduction of a family of new servers and the latest OpenManage Enterprise advancements.
The latest PowerEdge server portfolio is designed to drive innovation through intelligent collaboration – everywhere. Our advanced servers deliver impressive performance in three key areas, enabling you to help customers drive innovations across their IT infrastructure and wider business operations with ultimate ease:
Promote the latest PowerEdge solutions, and you can help organizations of all sizes take advantage of optimized server and systems management technologies – realizing significant benefits for your own business while helping customers to drive innovation in theirs.
Explore and open up new opportunities:
Explore dedicated resources to help you market and sell next-generation PowerEdge server solutions to existing customers and new prospects alike.
These include announcement videos from our executive team – covering topics ranging from the market opportunity and sales insights, through to a technical deep dive and how to build demand in your customer base.
Explore the PowerEdge-on-demand center now – and start planning your campaign today!
Next Gen PowerEdge & OpenManage Portfolio Success Pack
PowerEdge & OpenManage Sales Guide
PowerEdge & OpenManage Portfolio Video
PowerEdge & OpenManage Digital Marketing Tool
PowerEdge Servers powered by AMD Success Pack – Coming Soon
Last year we powered up Dell EMC data protection with the introduction of PowerProtect DD series appliances, the next generation of Data Domain. Today we take another step with announcement of PowerProtect DP series, the next generation of IDPA. Together they further reinforce Dell Technologies position as #1 in Purpose Built Backup Appliances (PBBA) as tracked by IDC, delivering proven and modern data protection to help fuel our customers digital transformation.
The Dell EMC PowerProtect DP series are integrated appliances that deliver all-in-one protection software and storage in a single appliance. As the next generation integrated data protection appliance, the DP series delivers simplified protection, improved efficiency and increased agility for your data in multi-cloud, core and edge environments. The DP series supports cloud and VMware ecosystems to deliver industry-leading multi-cloud protection. Power your possibilities with simple, efficient and agile data protection. The DP series offers broad application ecosystem support with worldwide support and service, flexible consumption models and investment protection with the Future-Proof Program.
This rebrand and tech refresh (except DP4400) of the DP series applies to following appliances:
DP4400 (no tech refresh)
Protecting digital assets and ensuring their availability requires proven and comprehensive storage and software tools to work in unison. Ensure your customer’s data is safe across edge, core and cloud with a unified solution for backup, replication and recovery for physical and virtual workloads.
The breadth of our portfolio means that your customers can meet their data protection goals without having to bring in multiple vendors, which can increase the risk/cost of data loss according to our Global Data Protection Index research. As the market continues to grow, the opportunity is to help existing customers with their current and future data protection needs as well as garner new customers interested in refreshing their current data protection solutions while planning for a strong future.
PowerProtect Appliances offer a range of powerful enterprise data protection solutions suited to organizations of all sizes – enterprise to mid-sized business to remote office branch office (ROBO).
Flexible consumption options with Flex on Demand
Earn trusted partner status by becoming the go to partner for helping customers manage their data protection needs and protect their long-term investment
Dell is the only DP vendor that offers solutions fully optimized for VMware applications/environments
Build a recurring business and revenue stream by providing customers with a data protection architecture that helps drive costs down and efficiency up while helping meet cloud, VMware and cyber recovery requirements.
Promote the ability to reduce the complexity of data storage by consolidating their IT architecture across the data center, public cloud and the edge.
Dell has the platforms you can pivot to when you sell Cloud, or sell Cyber Recovery solutions
Explore tech refresh opportunities. Tech refresh for the DP series allows partners to offer the same value/efficiency as DD series.
PowerProtect DP4400 midrange solution allows partners to access the lucrative midrange market – a market ripe with opportunity for partners
Accelerate your customer’s adoption of their new technology, increase your rebate potential, and meet partner tier requirements when you resell complementary Services, such as Residency or Data Migration Services
Realize even greater margin potential when you co-deliver deployment services with the appropriate competencies, or resell ProDeploy to support rapid and effective deployment
Dell Technologies On Demand
Dell Technologies On Demand provides more choice, flexibility, and predictability in how you and your customers consume IT infrastructure in today’s on-demand economy. Our wide range of consumption models and as-a-service offerings combine flexible payment solutions with value-added professional services, helping your customers free up resources and focus priorities on innovation.
Pay as you use – Measure actual usage, set baseline capacity needs with the flexibility to elastically scale on demand
Provided as a Service – Let us manage and maintain the technology, aligned to SLAs, and bill as resources are consumed
Our consumption models and offerings are available for our integrated full-stack solutions, optimized for a diverse range of environments and engineered for a vast array of popular business applications and use cases. And of course, everything is based on our innovative end-to-end portfolio of leading IT infrastructure technologies, relied upon by so many organizations around the world.
Part of the Future-Proof Program
Help customers realize the value of today’s infrastructure safe in the knowledge that their investment is protected long-term with Dell Technologies’ Future-Proof Program.
• Optimize the lifecycle of their infrastructure with confidence through guaranteed IT outcomes
• Seamlessly modernize their infrastructure with the latest technologies
• Eliminate future cost uncertainties with predictable planning
Rebates & incentives
• Engage in activities throughout the sales life cycle and redeem rebates in your region
• Lucrative MDF programs to support lead generation campaigns - take advantage of pre-designed and approved marketing content to open doors to further funding opportunities to create demand
• New business incentives - storage portfolio competency will qualify for category A rebates dependent on Partner tier.Partners may qualify for acquisition accounts NBI*.
*Refer to Partner Portal for more information about rebates and incentives.
We've collated several announcement videos from our executive team – covering topics from the market opportunity and sales insights, through to a technical deep dive and how to build demand in your customer base. We have also added additional resource content that you will find interesting if you want to learn more.
In addition, leverage these eLearning assets to learn more about PowerProtect:
For even more assets, you can leverage the Knowledge Center for Dell EMC PowerProtect
Dell Technologies Turns Up the Power on Dell EMC PowerStore with Greater Performance and Automation. PowerStore is Dell Technologies’ next generation storage appliance. It provides customers with an infrastructure that will accelerate digital transformation. Designed for the data era, PowerStore supports both traditional and modern workloads, from edge, to core, to cloud.
Enhancements in PowerStoreOS 2.0 can be applied to new and existing PowerStore appliances with zero disruptions to customer operations. Enterprises undergoing digital transformation are looking for performance and flexibility to better help them accommodate demanding new workloads and better consolidate existing ones in distributed environments. The incorporation of new technologies and enterprise-class storage management capabilities into lower cost storage like the Dell EMC PowerStore 500 provide additional options for customers even as they drive more value for the money.
PowerStore updates automate data processes and deliver greater cost savings. PowerStore’s automation capabilities are complimented by Dell EMC CloudIQ, storage monitoring and analytics software that uses artificial and human intelligence to deliver real-time performance and capacity insights.
The PowerStore 500 delivers enterprise performance and storage services at an accessible price point. PowerStore 500 is suitable to businesses of any size and can be used in remote or branch locations, edge environments or larger IT deployments. It’s also available through Flex On Demand, allowing customers to acquire the technology they need with payments that scale to match actual usage. Dell EMC PowerStore’s unique architecture, automation capabilities and performance help our customers tackle today and tomorrow’s IT challenges. The PowerStore 500’s low cost and extreme performance make it a compelling addition to the PowerStore family from a partner perspective and new performance and automation updates give customers even more reasons to choose Dell Technologies storage.
Refer to the Launch Blog for additional information.
1 IDC Enterprise Storage Systems Tracker: Q3 of CY2019
PowerStore is here, and we’re excited to share as much information as possible with you so that you can market PowerStore to your resellers. Our executive team has created several announcement videos covering topics from the market opportunity and sales insights, to a technical deep dive and how to build demand for PowerStore.
Watch the exclusive announcement from Dell Technologies’ Shannon Champion. You will learn how PowerStore’s new OS has evolved to offer more enterprise features and advanced intelligence to organizations looking to achieve their digital transformation goals, as well as the opportunities Intel®-based PowerStore, in particular PowerStore 500, offers partners in the growing midrange storage market.
Join Kyle Leciejewski as he shares exclusive PowerStore sales insights. He provides a comprehensive update on PowerStore’s new 500 model, areas of opportunity for partners to build sales momentum, and attractive discounts and incentives to help you succeed. Deliver digital transformation for your customers and gain a competitive advantage in the market.
Join Jodey Hogeland on a detailed, pre-sales walkthrough of PowerStore. He will provide an update on the new OS and take you through the key features and functions of PowerStore 500. You will learn how PowerStore’s Intel®-based, next-generation storage solution differentiates from other competitors in the market.
Join Lori Ott and Kathleen D’Angelo as they discuss the Services opportunities that PowerStore offers you and learn how to grow your profitability from an initial sale, resale, and enablement perspective.
This quick update from Roelof Holwerda will summarize the resources, tools, and campaigns available to help you effectively generate demand for Intel®-based PowerStore.
In addition, leverage these eLearning assets to learn more about PowerStore:
Japanese French German Spanish Portuguese
Leverage these sales resources to better understand the opportunities to earn more:
Use the PowerStore Acceleration Pack to navigate all the sales, marketing, and enablement materials to drive your success in the market.
Use the PowerStore Quick Selling Guide to understand the key benefits and features to position with your customers.
Leverage the Partner Demand Generation Center on the Partner Portal for assets to leverage in your sales campaigns.
For even more assets, you can leverage the Knowledge Center for Dell EMC PowerStore
Unstructured data holds huge potential to help business leaders understand results, anticipate what’s coming, and act quickly on risk and opportunity. And it’s growing at a phenomenal rate in terms of volume, variety and velocity
IDC predicts that by 2025 80% of data growth will be unstructured data and this data will be created and processed outside of the data center or cloud. This explosive growth will require organizations to invest in scalable infrastructure solutions that:
What they need is expert support and guidance to help them maximize the value from their unstructured data and turn it into valuable business insights.
And with the launch of PowerScale, as a Dell Technologies partner you’re now ideally placed to help your customers manage their unstructured data and capitalize on its intrinsic business value.
PowerScale delivers Simplicity at Any Scale to handle Any data, Anywhere and with Intelligent Insights.
Simplicity at any scale - With PowerScale capacity and performance are provisioned only as needed without having to over-provision storage or resort to fork-lift upgrades. With a single namespace, single file system environments and enterprise-class data services, customers get simplicity, flexibility, and performance with increased efficiency and new automation capabilities – all at a lower cost.
Any data, anywhere - PowerScale delivers increased flexibility and agility, optimized data placement and access. It can handle a wide variety of data types with support for protocols including NFS, SMB, HDFS, S3, REST, HTTP, NDMP and FTP. With the introduction of S3 support, customers can run modern applications that rely on object storage. Multi-protocol access also enables limitless flexibility to run workloads that can store data with one protocol and access data with a different protocol.
Intelligent insights - With the inclusion of CloudIQ which delivers insights into the health of your systems across the datacenter, and DataIQ, which delivers data insights and data mobility, making it easy for anyone to find and understand data within file and object stores, PowerScale enables business outcomes, maximizes value from data, and enables data to be turned into insights.
As a partner, you will want to:
PowerScale is here, and we’re excited to share as much information as possible with you so that you can market PowerScale to your customers. Our executive team has created several announcement videos covering topics from the market opportunity and sales insights, to a technical deep dive and how to build demand for PowerScale. Click below to access these videos and additional resources to become #PowerScaleEnabled
In addition, leverage these eLearning assets to learn more about PowerScale:
Leverage these sales resources to better understand the opportunity:
Use the PowerScale Acceleration Pack to navigate all the sales, marketing, and enablement materials to drive your success in the market.
Use the PowerScale Quick Selling Guide to understand the key benefits and features to position with your customers.
For even more assets, you can leverage the Knowledge Center for Dell EMC PowerScale
For customers who want to work from anywhere faster and more effectively, you can now offer the built-in AI of Dell Optimizer on the first 15.6" laptop to use bioplastics from trees in its design.
The feature-rich and eco-friendly Dell Latitude 5520 laptop offers the perfect balance of performance, scalability and mobility, delivering the usability your customers need for all day work and collaboration. Our AI-based Dell Optimizer works seamlessly in the background to enable anywhere, anytime conferencing, making the 5520 ideal for the future of collaboration.
Deliver a truly differentiated experience with:
A full portfolio of intelligent laptops, 2-in-1s and detachables to help your customers however they work. The innovative and environmentally designed 5520 enables you to start a differentiated customer conversation.
Activate your sales and marketing programs by exploring more information, resources and useful links here:
1. Visit our Demand Generation Page to get more details: Latitude Client Portfolio Page
2. Explore our comprehensive training sessions: Take the Latitude Training
3. Strengthen your Latitude sales strategy with our extensive sales enablement content: Latitude Sales Guide and Knowledge Center
4. Drive engagement with our ready-to-use marketing assets: Digital Marketing Tool
 Based on Dell analysis, September 2020. 21% bioplastics in LCD coverlid.
 ExpressCharge can recharge system battery from 0% up to 80% within 60 minutes. After charging has reached 80% capacity, charging speed will return to normal speed. Recommended for use with the provided Dell power adapter; not recommended with a smaller capacity power adapter. Charging time may vary +/-10% due to system tolerance. ExpressCharge Boost can recharge system battery from 0% up to 35% within 20 minutes when system is powered-off and battery temperature is between 16-45 degrees C. With ExpressCharge mode enabled, the system battery can then continue charging up to 80% within 60 minutes. After charging has reached 80% capacity, charging speed will return to normal speed. Recommended for use with the provided Dell power adapter; not recommended with a smaller capacity power adapter. Charging time may vary +/-10% due to system tolerance.
 ExpressResponse must be enabled in the Applications feature. DO learns how user uses the selected application(s) over several hours. Based on Dell testing using Sysmark 2018 benchmark running
productivity applications, March 2020. Improvement will vary based on product configuration, use, application and other factors. Geographic Restrictions: Geographic restrictions apply for claims 7, 8 and 9 do not use in Chile, China, Colombia, Costa Rica, Guatemala, Hong Kong, Korea,Malaysia, Russia, South Africa, Taiwan, Ukraine, Venezuela and Vietnam.
 ExpressSign-in: Available on Latitude 9000, 7000 and 5000 series.
 Best network selection based on signal strength, channel congestion, router type and others. Network suggestions based on user credentials.
*Eligibility and conditions apply for Partner Incentives.
** Based on Dell analysis, November 2020. Dell Optimizer not available on Latitude 3000 series.
Geographic Restrictions: do not use in Chile, China, Colombia, Costa Rica, Guatemala, Hong Kong, Korea, Malaysia, Russia, South Africa, Taiwan, Ukraine, Venezuela and Vietnam.
Drive demand with the world’s most flexible desktop solution
No matter how or where your customers work, you can help them build their own streamlined workspace with OptiPlex 3090 Ultra, our fully modular all-in-one desktop solution at best value.
The compact design of the 3090 Ultra allows it to be placed inside a display stand which supports a wide choice of monitors, enabling monitor reuse & PC upgradability.
Other competitive features include:
Win more sales and earn more with the built-in AI of Dell Optimizer*
Upsell with our AI-powered OptiPlex 7090 Ultra to deliver a truly customized desktop solution, designed to empower success.
*Available on Optiplex 7090 Ultra
Partner Value Proposition and Benefits
As a partner, OptiPlex 3090 & 7090 Ultra enables you to:
** Eligibility and conditions apply for Partner Incentives.
***Payment solutions provided and serviced by Dell Financial Services L.L.C. or its affiliate or designee (“DFS”) for qualified customers. Offers may not be available or may vary in certain countries. Where available offers may be changed without notice and are subject to product availability, applicable law, credit approval, documentation provided by and acceptable to DFS and may be subject to minimum transaction size.
Activate your sales and marketing programs by exploring more information, resources and useful links here:
1. Visit our Demand Generation Page to get more details: OmniPlex Desktops Portfolio Page
2. Explore our comprehensive training sessions: Take the OptiPlex Training
3. Strengthen your OptiPlex sales strategy with our extensive sales enablement content: OptiPlex Sales Guide and Knowledge Center
4. Drive engagement with our ready-to-use marketing assets: Digital Marketing Tool
Based on Dell analysis of competitive products, October 2020.
 ExpressResponse must be enabled in the Applications feature. DO learns how user uses the selected application(s) over several hours. Based on Dell testing using Sysmark 2018 benchmark running productivity applications, March 2020. Improvement will vary based on product configuration, use, application and other factors.
Dell Technologies Cloud helps support the needs of all partners with the ability to offer your customers a consistent cloud experience without sacrificing choice.
Find out how you can use our latest launches to build your Cloud business opportunities – while helping your customers architect a winning multi-cloud strategy.
Check out the videos below:
Check out these additional resources: